Launched in 2020, Facebook Shops helps small and medium-sized businesses move online and build shoppable storefronts. With 83% of shoppers using Instagram for product discovery and one billion active users, Instagram is one of the market’s most promising social commerce platforms. Although TikTok is a relative newcomer to social commerce, it is becoming far more than just a short-form video-sharing app. With shoppable posts, livestream shopping capabilities and opportunities for influencer marketing, it is a social commerce platform worth noting. Digital ads, social media content and other marketing tactics all act as top-of-the-funnel activities designed to direct customers to the online store. However, even after reaching the store, the customer must go through more steps in the purchase journey.
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Put your brand in front of 10,000+ tech and VC leaders across all three days of Disrupt 2025. Tumblr has made few changes since its acquisition by WordPress owner Automattic from (TechCrunch parent) Verizon in 2019. But its earlier decisions to clean up its site have had a negative impact on its traffic.
Tumblr now removes reblogs in violation of its hate speech policy, not just the original posts
This personalization extends to customer service, where quick, contextual responses referencing previous interactions help build stronger relationships and trust. Some tangible ways to generate social proof include incentivizing customers to share your content, such as coupon codes, discounts or giveaways. You can also create a fun hashtag that customers can use to share pictures and videos of products and engage with your brand’s community. The reality of ecommerce is that many shoppers may need more time to trust your brand.
“We’ve listened to your feedback and have reassessed how we can more effectively remove hateful content from Tumblr. In our own research, and from your helpful reports, we found that much of the existing hate speech stemmed from blogs that have actually already been terminated,” Tumblr said in an official post. We identified nearly a thousand blogs that were previously suspended for blatantly violating our tumblr removes all reblogs promoting hate speech policies against hate speech. Earlier this week, we began the process of removing all reblogs stemming from the original posts on those previously suspended blogs—that’s approximately 4.47M reblogs being removed from Tumblr. Unlike social media marketing, social commerce allows customers to check out directly from social media platforms.
- We identified nearly a thousand blogs that were previously suspended for blatantly violating our policies against hate speech.
- TikTok Shop added a shop tab to business profiles, where they can sync their static product catalog.
- These younger consumers, who combine digital nativeness with purchasing power, are exceptionally responsive to influencer recommendations and celebrity endorsements.
- Major networks like Facebook, Instagram and Pinterest have embraced this shift by creating robust shopping features that make buying seamless and engaging.
Moving forward, we will evaluate all blogs suspended for hate speech, and consider mass reblog deletion when appropriate. Tumblr is the latest social networking platform to crack down on content that promote hate speech. The company on Monday announced it will be removing re-posts of the blog that endorsed hate.
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This convenience creates a more frictionless journey for the customer and more sales for the retailer. Social commerce is a segment of ecommerce in which merchants sell products directly through social media platforms, allowing potential customers to interact with brands, browse goods and make purchases. “While their original posts were deleted upon blog termination, the content of those posts still lived on in reblogs. Those reblogs rarely contained the kind of counter-speech that serves to keep hateful rhetoric in check, so we’re changing how we deal with them,” it said.
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If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. Users can access their older comments by logging into their accounts on Vuukle. While Tumblr has been around for a long time, it’s possible that you’re new to Tumblr.
- Researchers project the industry to more than double from $570 billion in 2023 to over $1 trillion by 2028, highlighting the massive opportunity for businesses in this space.
- The update includes removing all reblogs of content violating its hate speech policies, specifically targeting speech from supremacist groups.
- The platform said it has consulted a ‘variety of outside groups and experts’ to help it tailor a new policy on hate speech.
- In addition, Tumblr says that moving forward it will evaluate all blogs suspended for hate speech and consider mass reblog deletion when appropriate.
Successful campaigns typically combine universal appeal with local cultural sensitivity, using platform-specific features like TikTok challenges or Instagram Reels to maximize engagement. Instead of siloing your social media and ecommerce site, social commerce gives merchants the power to merge the two. This huge branding opportunity allows you to create brand awareness and stay top-of-mind to your customers through daily content.
We’ve listened to your feedback and have reassessed how we can more effectively remove hateful content from Tumblr. In our own research, and from your helpful reports, we found that much of the existing hate speech stemmed from blogs that have actually already been terminated. While their original posts were deleted upon blog termination, the content of those posts still lived on in reblogs. Those reblogs rarely contained the kind of counter-speech that serves to keep hateful rhetoric in check, so we’re changing how we deal with them. Those reblogs rarely contained the kind of counter-speech that serves to keep hateful rhetoric in check, so we’re changing how we deal with them. Tumblr explained that most of the existing hate speech posts on its website came from those blogs, living on as reblogs even after they’d been removed.
Instead, Tumblr asks users to flag for review by Tumblr’s Trust & Safety team hate speech they come across. This functions as a content posting tool for nearly all types of text as well as graphic and video files. Users can view their own posts in both the theme chosen for their page as well as in an editable format. Posts from Tumblr pages a user follows are also seen on the dashboard, where they can be liked or reblogged.
Every ecommerce brand’s dream is to have a professional athlete, actress or celebrity endorse their products. Unfortunately, this isn’t an accessible option for many smaller brands on a tight budget. If you still need convincing that social commerce has enormous potential for leveraging new audiences and scaling globally, here are a few more points to consider. Many Pinners, especially Millennials, discover new brands or products on the platform. Not to mention 98% of active users access the internet through mobile devices, and mobile users have a cart abandonment rate of nearly 86% — unfortunately, not all ecommerce sites are mobile-friendly. Tumblr also noted the decisions it’s making aren’t being left up to AI and algorithms.
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Tumblr’s overall flexibility is an attractive feature for ecommerce store owners who want to create a specific look, focus on details of design or strongly emphasize their brand. The social media aspects of Tumblr mean that content is liked and shared, and a business page is easily followed by interested Tumblr users. Let’s examine a few retailers who have launched effective social commerce campaigns to see some of the top ones. By leveraging social commerce platforms, these retailers have driven sales and created a seamless online shopping experience. Viral marketing on social platforms can rapidly expand brand reach through shareable content that resonates across cultural boundaries. When content goes viral, it often transcends its original market, creating opportunities to enter new regions organically.
You care about this place, and you let us know when something doesn’t feel right. Many of you have called on us to further reevaluate how we deal with hate speech, particularly hate speech from Nazis or other white supremacist groups. Today we’re letting you know that we heard you, and we are taking further action. BigCommerce helps growing businesses, enterprise brands, and everything in-between sell more online.